Storyboard Blog

First Scene:

For this scene It will be a split screen of one side being a close-up shot of the subject and the other side being me with a caption of my name and a sustainable slogan similar to the commercials shot by the brand and line of NIKE Move to Zero. The shoebox of the shoes will also be featured in the shot because they have the logo and they will be upon the grass. The shot of me is going to be a medium close up. The caption box where it’s going to say my name and my slogan is going to be green like the brands line color (lime green). 

Second Scene:

During this scene I will be fixing the tongue of the shoe at a high angle looking like I’m preparing to walk or run showing an athletic aspect because it will be shot on the track. Here I will as be featuring NIKE socks to match the brand 

Third Scene:

The third scene is going to be a wide shot of me walking getting ready to on the track with an overlay of graphics. Graphics is one of the conventions in Move to Zero commercials. It going to be a passage of time; opening the shoe box, fixing my shoes, to walking, to running, then leaping.

Fourth Scene:

For this scene it’s going to be a low angle shot of me leaping. The feature of this shot is going to be the outside of the shoe which is made with a sustainable material of cork-infused rubber which is going to be on text on the commercial. The background for the shot it’s going to be the sky because it was featured a lot in the commercials I researched. It’s also as an upbeat and energetic aspect of the sun with bright weather.

Fifth Scene:

In this fifth scene there’s going to be a panoramic shot of my shoes after I supposedly land from the leap in the scene before. It’s going to take place with jump cut editing. I’m also going to apply graphic overlay to this scene on the left top corner. 

Sixth Scene:

During this scene it’s going to be a shot of me add a medium long shot format. Here I’m going to speak about the line and ask the audience to follow along with the journey and end it with saying that famous slogan of just do it with a thumbs up. For this one I’m going to do a overlay of the lines name and the symbol for it. In the background of this scene it’s going to include the sky, track, grass and the sun is going to be facing me. The sun facing me appeals to a positive outlook connotation which engages the audience.

*Music will be adding in the background and three to six seconds for each scene