Editing: Final Touches

Today, I spent most of the day and night before, editing and taking out extra seconds I did not need. I added a electric pop sound into my commercial, it’s non-diegetic. I adjusted the music volume so that my voice could be heard on top of it, I faded the music. The last shot which is just a logo shot, I made still however, I think I want it to zoom in. I adjusted a lot of the scenes because they had extra seconds that were unnecessary. For one of my scenes I looked at the NIKE commercials conventions and saw that they added a lot of split screens on one scene. This impulsed me to try something new and I did the same technique. I added a long-shot of me, my name, my environmental slogan and on the left side is a close-up on my shoes. I very much enjoyed how it came out by doing something new. I think it suits this type of commercial. To me some sections looked a little choppy but I had my sister take a look at it and she said it looked good as in it was not choppy, my mom agreed. They discussed with me that they understood the meaning and what I was advertising through my commercial. I applied graphic overlays on three of my scenes. In the beginning I arranged them the way that I originally had planned; however, it just did not seem to fit right. So instead I decreased the size of them and place them in a different manner. Once I did this it looked neater and more professional. I think the graphics really embrace the brand and line specifically Move to Zero by NIKE. Also, in the Nike commercials their camera is not stabilized for a lot of the scenes which adds a nice effect. For two of my scenes I did not stabilize the camera and for the rest I did. Later on tomorrow, I’m going to make sure it all seems well as a last final review with a fresh perspective. I believe all my hard work has come together to make a very well organized athletic shoe commercial.