To complete the assignment of making a commercial I began to research. I am doing a MOVE TO ZERO NIKE shoes commercial. In these commercials the audience views how these environmentally sustainable shoes are made and the materials used to make them.
- The people either walk, run, jump, or sit swinging their feet demonstrating that they can not only be used for athletic purposes.
- The people shown in the advertisements are usually interested in saving the earth with small captions of their mottos or their professions.
- The facial expressions are happy and the sun is always facing them.
- They also wear another piece of clothing showing the NIKE logo that is also from the sustainable line of design.
- These commercials include non-diegetic sound that have an electric, upbeat tune which creates a positive emotional response from the audience, it persuades them to get them. The tune makes the shoes seem extremely "cool" and "fresh"
Conventions Inside the Commercials:
- The sign used for the MOVE TO ZERO line is included. It is eight NIKE checkmarks formed into a circle. This persuades people to follow along with NIKE through a journey of zero waste and carbon for the better of sports and Earth.
- In these commercials most of the people wear NIKE brand socks and they wear a more fashionable type of athletic wear or modern dress wear. For instance, nylon sweatpants and jackets or straight jeans.
- In EVERY one of these commercials vibrant colors are used mostly because the logo of the line its self is in lime green but to also to draw attention to the significant elements making it memorable.
- Also all the commercials use a lot of graphics and technology symbolizing that this is becoming the future.
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