Creative Critical Reflection Blog

      My product included conventions to enhance it and allow it to stand out. In NIKE and athletic commercials conventions include a shoe box, captions boxes, being outside, graphics, and wearing athleisure wear. I included all of those. I also included vibrant colors and an environmental issue. I added the issue because the shoes are made from sustainable materials and zero carbon acting as a somewhat solution. My product represents the issue because I included a caption of a slogan supporting the environment and clothing that does so to, I was wearing a shirt that promoted taking care of the earth. This can help engage and represent with an audience that supports the environment, environmentalists. I made sure that this issue was conveyed because the product that I was advertising is making an effort to fix the problem. 
     My product uses captivating music and color scheme that is appealing to the audience capturing their attention. My music is upbeat and creates a lively mood sharing it with the audience. The music persuades the audience that it is a product that makes people feel good and inspired. As well my color scheme, it involves vibrant colors like neon shades of green, white, black, and different shades of blue. These colors tend to grab the attention of the eyes. Once again, the problem about our biosphere can help engage the audience and encourage them to cooperate with this brand to protect the environment. It would be distributed as a real media text online to be used to persuade audiences to invest in the product I’m advertising. 
     In the begging of the production, I had little to none experience making or planning a film. Over the course of this project through research and help my skills have improved. For research and planning now I know exactly what to look for in examples. Which includes conventions like mis-en-scence. I learned how to include these conventions in my project and how storyboard planning serious allowed me the execute them correctly. Little by little I understood how to plan like drawing out what each scene would look like. The music also, I researched and saw what type of music is typically used (electric) and so I when on to learning how to insert it into my product as non-diegetic sound. Throughout this project I learned how to properly film low and high angles to capture the product correctly after multiple takes, finding which one looking the best. My skills have improved over many tries and reviews. 
     In this project I used my mobile phone to film with its camera application. As well, I used it to organize all my takes for each shot to each their corresponding scene. I utilized a MacBook Air’s movie editing software and application to edit my film and download it to be able to share it with my phone so that I maybe able to insert sound, specific song. I also used graphic editing software to create the ending logo of the film to match the theme of the film. I based the graphic logo I created from watching a NIKE thirty second commercial that included the logo at the end. I learned that with the combination of different technology and their help many skills can be accomplished to achieve a final product.